Wednesday, June 15, 2011
Promo sweet promo
Today’s blog is about promo- what’s worth it and what isn’t. I’m not at the promo stage yet- but I’m always keeping an eye on what folks do.
What got me thinking about it this time was an article in the San Diego Tribune about certain large studios choosing not to participate in Comic Con International San Diego. The reason? They weren’t sure their promo dollars were best spent there at this time. Now, for those of you who never watch anything remotely related to entertainment news- you may have not heard of Comic Con. Briefly, it is a HUGE geek fest that pulls in over 125,000 folks each year and needs more room. Geeks come from all over the globe to be here. It takes over a huge chunk of San Diego each July. Yet Warner, Dreamworks, and Disney have decided not to do panels this year (panels: big dog and pony shows with some of the top actors in the business talking about the new project).
For a multitude of reasons, these three biggies in geekdom are staying away/reducing their participation from what is arguably the biggest geek gathering IN THE WORLD.
Why? They’ve decided at this point in whatever their upcoming project(s) is at- it’s not worth it. They are taking a risk- CC attendees love their mega panels and not being there could cost some geek love come movie release time (or not- we’re geeks ya know ;)).
Now granted- no author I know of could spend the type of promo dollar these Hollywood heavy hitters can (we’re talking ads that cover sides of hotels here folks- see the photo ;)).
But how do authors make that decision? How does one decide- do I do a book trailer? Blog tour? Post cards? Swag? Workshops (which can be seen as promo really). What events do you hit? I once took a big collection of paranormal romance writers’ book marks/post cards etc to Comic Con- they were gone very quickly. I’ve also seen free romance books being happily sucked up by fans at Comic Con (both guys and gals ;)). And more romance writers are crossing over and presenting there each year. It wouldn’t be the first choice for many authors- but trust me- it’s gaining in popularity.
So this question is for any of you published authors- speak to us pre-pubbed folks- what promo events/items worked for you- and what ones not so much? If you were just starting out what would you do to promote that first book all over again (or some of you MAY be promoting your first book).
Thanks in advance for your responses- you’re helping other pubbed and pre- pubbed folks.